Lash 'em Up Mascara

I have been using this mascara for over a year. I am pleased with the natural ingredients, with the application and feel. It takes a few minutes to dry and stay put. I've gone on a walk in the rain, cried and laughed to tears with out it running. It does leave a little mascara on my bottom eyelid after about 8-9 hours. It does not have as much volume as some mascaras, but I personally don't want a mascara coat so thick that it is almost distracting. If you want lots of volume you're not going to get it with this. I have sensitive eyes and skin and haven't had any issues.

I am torn between giving this a 4 star or a 5 star. When I first received this, it was thinner consistency. It applied smoothly and without clumps. I go for a more natural look, so it was perfect for me. If I wanted it thicker, I just would add more layers. As I use this mascara it is slowly getting thicker, which also makes it a little more clumpy-er. It still isn't as thick as most standard mascaras, so I still like it better. I will clarify that I do not apply with the tip and smooth with the bristles as they recommend, as I have read elsewhere that that will give you a thicker application, and that is not what I am after. What really pushed me over to give this mascara 5 stars is that I am not allergic to it. Any other mascara I wear makes my eyes itch, and then all the mascara crumbles off because I am constantly rubbing my eyes.

Love how the brush separates your eyelashes. But, I look like I don't even have mascara on. Wish it was thicker.

I don't think I'll be buying this again. I like the color and I LOVE how easy it is to wash off, but it doesn't "do much" visually. My eyelashes don't look longer or thicker, it's barely visible. :(

There is 9.4 grams in the mascara which means you are paying $18 for 1/3 of an ounce! I read all the reviews before I bought it and most all said it was "very light" and I'm not a heavy makeup wearer and so I thought that was probably fine and if anything 2 coats if need be and itd be fine. Not so! When they say light they mean LIGHT as in you won't see anything at all even after applying in the same spot several times! I'm not happy that I lost my money on this and wish I could send it back for a refund. (Important note: I am happy with EVERYTHING else I have bought from here, just not mascara. So don't leave to find another company for everything, just mascara!)

I've become really sensitive to any kind of eye make-up and face make-up, so I'm pleased that this mascara works so well. I haven't worn mascara for a couple of years due to the sensitivity...until now. It goes on well and stays on, which really impressed me. I love that it works for me when nothing else does!

This mascara is great! I haven't found a 'natural' mascara that goes on this smoothly. Great formula. I was not disappointed.

I ordered the black Lash 'Em Up Mascara. I appreciate the fact that it has natural ingredients. However, it does not have very much volume when applied. It takes 2-3 coats and using that much per time makes this item pricey. I do like the mascara, but due to the price/how much must be applied I'm not sure I"ll order it again. I really like my other products from Cowgirl Dirt though!

This is the best mascara I've ever used! It goes on smoothly without any globs. It's so smooth you get that beautiful lash look while looking like you're not wearing make up! I love this stuff!!